Personalized Growth Proposal
B-PRA Revenue Activation Partnership
Done-For-You Growth & Outreach Campaign to Book Continuing Education Workshops
Generate near-term revenue by securing qualified opportunities for your Bod-E Work continuing-education workshops, while strengthening the online authority, booking infrastructure, and strategic partnerships that can also generate course sales and future recurring revenue.
Turn decades of clinical experience into a nationwide teaching opportunity — starting with the schools already serving the practitioners who need continuing education.
Why Start Here
You already have the hard part
Most practitioners spend years trying to build what you have already built. The foundations are in place:
Already in place
- Decades of hands-on clinical experience
- A unique pain-resolution methodology
- Extensive hands-on teaching experience
- Continuing-education credentials
- An existing online training
- Testimonials and case histories
- A clear desire to travel and teach
The missing piece
A repeatable system that consistently puts Bod-E Work in front of the right schools and practitioners, follows up without anything slipping, converts interest into bookings and sales, tracks what is actually working, and builds a usable audience and contact database along the way.
Right now that work depends on disconnected manual phone calls and emails. That is not a positioning problem — it is a distribution problem, and distribution can be built.
What I See
Current growth gaps — and the opportunity inside each one
Authority is stronger than positioning.
The current websites explain what you do, but they do not yet fully communicate why learning from you is a valuable next step for professional practitioners — or why a school should want to host you.
The training is under-positioned as a signature methodology.
The online course currently feels more like a course than a body of work with wider professional and legacy potential.
The customer journey is fragmented.
Website, online training, social media, inquiries and follow-up are not yet operating as one connected revenue system.
Decades of expertise are underused online.
Existing demonstrations, testimonials, teaching moments, practitioner insights and long-form videos can be repurposed into authority-building content that keeps attracting interest long after publication.
The websites are informative, but the future vision is not yet fully visible.
The larger opportunity is to build a community of practitioners who carry your work forward while expanding your freedom, income and impact.
The First Revenue Engine
School outreach is the first distribution channel — not the limit
The first campaign focuses on the path you already believe is closest to revenue: professional schools that serve exactly the people who need continuing education, already have the students, and already have a reason to bring in a visiting expert.
Initial campaign cohort
- Research, prioritize and work through a first cohort of 50 qualified schools and programs across Washington, Oregon, Nevada and Colorado.
- Prioritize massage schools first.
- Add appropriate acupuncture and physical-therapy programs after you verify your exact continuing-education approvals and state applicability.
- Expand toward 100+ schools nationwide later, as campaign data validates the offer and reveals the strongest regions and channels.
- Focus on decision-makers and fit — not vanity list size or indiscriminate blasting.
- 50 schools is the initial campaign target, not 50 new schools every month.
Why these four states first
They are close to your stated travel priorities, dense enough with training programs to build a real pipeline, and small enough as a set that every school can be researched properly, matched to a named decision-maker, and personally followed up.
This initial 50-school cohort gives us real response data so we can refine the positioning, profession mix, states and messaging before expanding toward 100+ schools nationwide. The month-to-month service continues with campaign management, follow-up, optimization, reporting and expansion based on results.
Important accuracy / onboarding note
Before outreach begins, David will verify and provide documentation of his exact current provider approvals, approved courses and hours, professions covered, and state applicability for Washington, Oregon, Nevada and Colorado. No unverified continuing-education claims will be made in any outreach, page or content.
What Judit Will Build & Manage
The campaign, built and run for you
You stay in the role only you can play — the practitioner and teacher. Everything below is built, run and reported by me.
Positioning
Position the 3-day Bod-E Work / B-PRA continuing-education workshop specifically for schools and licensed practitioners.
School-facing page
Create and refine a dedicated school-facing conversion page covering the workshop, your background, learning outcomes and hosting options.
Outreach assets
Create the school partnership pitch, outreach email sequence, follow-up messages, and a supporting one-sheet / proposal.
School research
Research the initial cohort of 50 qualified schools and programs across the four priority states, sequenced as approvals and data verification allow.
Decision-makers
Identify the appropriate decision-maker at each school — CE coordinator, program director or owner.
Personalized outreach
Conduct personalized outreach on your behalf, written in your voice and approved by you.
Follow-up management
Manage written follow-ups and, when appropriate, direct outreach until qualified prospects take the next step.
Tracking
Track replies, interested schools, calls, proposals, bookings, sales and estimated or attributable revenue.
Weekly strategy call
One weekly strategy and review call with you to align on messaging, priorities and decisions.
Clear reporting
Concise progress updates so you can approve messaging and key decisions without having to learn or operate the marketing system yourself.
Light Online Presence Optimization
What a decision-maker finds when they look you up
School decision-makers will research you before they book or purchase. The goal is not to post more on social media — it is to make sure everything they find reinforces your credibility and makes them more confident about bringing you to their students.
Included each month
- Optimize Facebook and Instagram bios and profile positioning.
- Improve profile links and calls to action.
- Publish up to 4 authority-focused clips per month, drawn from existing long-form video, workshop footage and testimonial content.
- Emphasize demonstrations, teaching moments, practitioner insights, student reactions, testimonials and CE announcements.
- Coordinate content timing with the school outreach campaign.
One proposed reel / story angle
“After decades of hands-on clinical work, Maui educator takes his pain-resolution approach nationwide through professional continuing education.”
A single, honest narrative thread that makes the outreach feel like part of something already in motion rather than a cold pitch.
Automated Foundation
What a CRM actually is, in plain language
A customer relationship management system (CRM) is simply one organized place to see every school or partner, who the right contact is, what was sent, whether they responded, when follow-up is due, whether they booked, what they purchased, and how much revenue came from each source.
I'll install the foundation of this system as part of our partnership so we can start building your contact database correctly from day one, automate reliable follow-up, and track which outreach, partners and campaigns actually create revenue.
What the foundation does for you
- Start building your email and contact database correctly from day one.
- Capture source, UTM and referral information on every lead.
- Reduce repeated manual work.
- Make follow-ups reliable instead of memory-based.
What it makes possible next
- Use AI efficiently where it genuinely saves time.
- See clearly which schools, partners and campaigns are producing revenue.
- Support cross-promotion of your workshops, B-PRA Training, memberships, retreats and other offers as they grow.
- Stay lightweight and practical — reliable follow-up, clean tracking.
Conversion Funnel Strategy
One clear path from first contact to a booked workshop
The school-facing page is built around a single dominant action. Everything on it exists to move a decision-maker toward booking the workshop — without needing a sales call.
Outreach
Personalized contact with a named decision-maker
School-Facing Bod-E Work Page
Credibility, teaching content, workshop details, CE and hosting terms
Choose an Available Date
Live calendar of dates that work for you
Book Your 3-Day Workshop
Purchase the agreed arrangement online, preferably in full
Confirmation & Reservation
Instant confirmation and a reserved date on the calendar
The one primary action on the school page
Book Your 3-Day Workshop
A school can review your credibility, watch teaching, demonstration and testimonial content, understand the workshop, verify the relevant CE details, understand hosting terms, choose an available date, pay for the agreed arrangement online and receive confirmation — all in one visit.
Illustration of the primary call to action on the future school-facing page.
Have a question or need a custom arrangement? Contact David. Kept available as a quiet support option for unusual questions, date conflicts or schools that need extra reassurance — never as a competing button.
Operational safeguard
Direct self-checkout goes live once you approve standardized terms: pricing, school revenue share, who collects student tuition, CE applicability, travel and venue responsibilities, cancellation and refund rules, minimum attendance where relevant, and calendar/date rules. With those approved, the page can convert on its own.
Included With This Proposal
Assets you can review right now
Proposed Outreach Email
A polished first draft of the email that opens each conversation.
Initial Campaign Roadmap
Everything built, managed and reported during the campaign.
Social Authority Plan
How your online presence supports school decision-makers.
Growth Opportunities Clause
Room for what works
In addition to the primary school outreach campaign, Judit may identify and selectively activate additional organic growth opportunities during the engagement, including referral partnerships, practitioner networks, educational marketplaces, speaking opportunities, online course distribution, affiliate relationships, media opportunities and strategic collaborations.
Any material new initiative requiring substantial implementation outside the agreed scope will be discussed with David before execution.
This preserves focus while leaving room for high-potential opportunities that may generate revenue sooner or more efficiently.
Success Fee & Attribution
We win when new revenue is created
A modest base investment keeps the work moving. The success fee means my upside is tied directly to revenue that would not have existed without the campaign.
Base investment
$1,000/month
Month-to-month.
Growth partner success fee
10%
Of Attributable Net Revenue, as defined below.
Attributable Net Revenue
“Attributable Net Revenue means new revenue actually received by David that can reasonably be traced to a campaign, outreach effort, audience, partner, referral relationship, funnel, content initiative, distribution opportunity, marketplace placement, speaking opportunity, school relationship, or other growth channel originated, activated, managed, or materially developed by Judit during the engagement — even when the underlying product, course, workshop, service or offer existed before the engagement.”
Net Revenue means revenue actually received, after:
- Refunds and chargebacks
- Sales tax / VAT collected on behalf of authorities
- Payment-processing fees
- Mandatory school, platform or marketplace revenue shares
- Approved affiliate or referral commissions
Explicitly excluded
- David's existing local treatment income
- Revenue from existing clients with no reasonable connection to Judit's campaign work
- Organic sales that cannot reasonably be attributed to a campaign or channel Judit originated, activated, managed or materially developed
- Pre-existing partnerships that Judit did not originate, reactivate or materially expand
6-month attribution tail
If Judit originates or materially develops an opportunity during the engagement and it converts after the monthly engagement ends, the 10% success fee applies to attributable revenue from that opportunity for 6 months from the date of the originating introduction or campaign launch, unless the parties agree otherwise in writing.
School Revenue Share vs Partner Commissions
How the money splits, in practice
Three channels, each with its own arithmetic. A school's hosting share and a referral partner's commission are two different things, so they are kept separate here.
A · School-hosted workshop
The school's agreed share comes off first
When a school hosts the workshop and retains an agreed share of workshop revenue, that school share is deducted first. You used a 40% school share as an example during our conversation, but the actual percentage can vary by school and will be agreed case by case.
My 10% success fee is calculated from your attributable net revenue after the school's mandatory share and other defined deductions.
B · Direct campaign, no referral partner
Judit 10% · David the remainder
This applies when my outreach, content, funnel or campaign directly generates a sale — including a sale of your existing B-PRA Training online course — without another referral partner involved.
Judit receives 10% of attributable net revenue; David receives the remainder.
C · Referral or affiliate partner
Partner commission · Judit 10% · David the remainder
This applies to additional growth opportunities such as a practitioner network, affiliate, collaborator or distribution partner promoting your existing online course or another offer. These partner commissions may typically be around 10–20% when appropriate, but the exact percentage is agreed before launch.
Partner receives the agreed commission; Judit receives 10% of attributable net revenue; David receives the remainder.
- David pays school shares, partner commissions and Judit's success fee only after revenue occurs.
- A school's hosting share is a separate arrangement from any referral or affiliate commission — the 10–20% range describes partner commissions only.
- Any unusually high third-party commission or revenue-share arrangement is approved by David before launch.
Attribution tracker (implemented after enrollment)
I will build a lightweight revenue-attribution tracker into the project so monthly revenue sharing is calculated without manual math. It captures gross sale, refunds, taxes, processing fees, the school's agreed hosting share, any affiliate or referral commission, net attributable revenue, Judit's 10% fee and David's remainder. Deliberately simple — a clear calculator, not a custom finance platform.
How We Measure Progress
Honest metrics, reviewed weekly
I won't promise revenue or booking numbers before we have real campaign data. Instead, we'll make progress visible every week and optimize around the conversion signals that lead to revenue.
The initial 50-school cohort is our learning engine: it shows which positioning, professions, states and messages convert best before we expand toward 100+ schools nationwide with a message we know works. 50 schools is the initial campaign target, not 50 new schools every month.
Month-to-Month Investment
A simple, flexible structure
$1,000 / month
Month-to-month Revenue Activation Partnership
+ 10% Growth Partner Success Fee on Attributable Net Revenue, as defined above.
Scope can grow with the results
The scope can be reviewed and expanded at any time based on generated cash flow, promising opportunities that appear during the campaign, and your priorities.
Natural next step
As the campaign begins generating consistent cash flow, we can expand into the full Global Tribe Builder implementation and build deeper systems around the channels proving strongest.
Future Vision
Decades of wisdom, turned into an educational business
The campaign is the practical first step. This is the direction it is pointed: an educational business that keeps serving people while creating more freedom for you and a lasting legacy for the work.
What this is ultimately building toward
- Get paid to travel and teach
- Preserve your life's work
- Train the next generation of practitioners
- Create income less dependent on one-to-one treatments
- Build a self-sustaining educational business
- Grow visibility and attract more of the right practitioners
- Build a larger community around your work
- Reach practitioners around the world
- Refine your online presence and enrollment journey
- Build evergreen systems so your teaching, legacy and impact keep growing
Future Global Tribe Builder possibilities
- Evergreen practitioner enrollment funnels
- Automated email nurturing
- Larger-scale content distribution
- AI-assisted marketing systems
- Membership / recurring revenue
- Affiliate infrastructure
- Speaking and media outreach
- Retreat funnels
- Optimized online training enrollment
- Deeper customer-journey automation
To be clear: this future vision is not all included in the $1,000/month scope. It is where the foundation can lead when the cash flow and appetite are there.
Begin
Start My Revenue Partnership
$1,000 / month
Monthly recurring service · month-to-month
+ 10% Growth Partner Success Fee on Attributable Net Revenue
Attributable Net Revenue is new revenue you actually receive that traces back to a channel I originate or materially develop, after refunds, taxes, processing fees, mandatory school or platform shares and approved partner commissions. It applies for 6 months after the engagement ends on opportunities started during it.
Scope summary
- · Workshop positioning + school-facing conversion page
- · Initial 50-school campaign research + decision-maker mapping (initial cohort, not a monthly quota)
- · Personalized outreach and managed follow-up
- · Light online presence optimization, up to 4 clips/month
- · CRM + attribution foundation, weekly strategy call, reporting
Secure monthly checkout is processed through Stripe. Your Revenue Activation Partnership begins as soon as your enrollment is confirmed.
This page is a proposal, not a full legal services contract. Final service terms, attribution rules, data access, payment timing and cancellation terms will be confirmed in the service agreement and onboarding.